Sonia Thompson

Showing brands how to win with the new rules of growth

Why Most Marketing Strategies Work Against the Consumer Brain

Mar 20, 2026

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3 min read

Why Most Marketing Strategies Work Against the Consumer Brain

Sonia Thompson

Beyond the Burger Wars: Why customers want CEOs to use their own products

Mar 13, 2026

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4 min read

Beyond the Burger Wars: Why customers want CEOs to use their own products

Sonia Thompson

Marketers love frameworks. Here's the one you're missing.

Mar 6, 2026

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5 min read

Marketers love frameworks. Here's the one you're missing.

Sonia Thompson

Feb 20, 2026

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5 min read

Nissan's CMO has some advice for you

Sonia Thompson

Feb 13, 2026

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3 min read

How to find your next loyal customers

Sonia Thompson

Seth Godin was right — and brands are still struggling to act on it

Feb 5, 2026

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4 min read

Seth Godin was right — and brands are still struggling to act on it

Sonia Thompson

Customer matchmaking: the key to more conversions

Jan 30, 2026

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4 min read

Customer matchmaking: the key to more conversions

Sonia Thompson

When customers are doing the work for you

Jan 23, 2026

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5 min read

When customers are doing the work for you

Sonia Thompson

Consumers know what they want. Smart brands give it to them

Jan 15, 2026

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5 min read

Consumers know what they want. Smart brands give it to them

Sonia Thompson

When growth plans hit resistance: what to fix first

Jan 8, 2026

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5 min read

When growth plans hit resistance: what to fix first

Sonia Thompson

Your 2026 Growth playbook looks different

Dec 18, 2025

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5 min read

Your 2026 Growth playbook looks different

Sonia Thompson

The costly glitch in the marketing formula

Nov 20, 2025

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5 min read

The costly glitch in the marketing formula

Sonia Thompson

Oct 23, 2025

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4 min read

The root cause of growth

Sonia Thompson

Oct 16, 2025

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4 min read

Moving beyond the band-aid

Sonia Thompson

The future is here -- and it speaks multiple languages

Oct 9, 2025

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4 min read

The future is here -- and it speaks multiple languages

Sonia Thompson

The Market Changed. Brands Didn’t. Growth Slowed.

Sep 25, 2025

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4 min read

The Market Changed. Brands Didn’t. Growth Slowed.

Sonia Thompson

Truth or Narrative? Why What We Believe Shapes Behavior—and Brands

Sep 11, 2025

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6 min read

Truth or Narrative? Why What We Believe Shapes Behavior—and Brands

Sonia Thompson

Not offending people isn't a growth strategy

Aug 21, 2025

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5 min read

Not offending people isn't a growth strategy

Sonia Thompson

Aug 14, 2025

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5 min read

Brand values are no longer optional

Sonia Thompson