Frictionless Growth Lab

The new rules of growth: identity-driven marketing, cultural relevance, and frictionless customer experiences.

Featured

Oct 23, 2025

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4 min read

The root cause of growth

Sonia Thompson

Aug 21, 2025

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5 min read

Not offending people isn't a growth strategy

Sonia Thompson

Aug 14, 2025

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5 min read

Brand values are no longer optional

Sonia Thompson

Articles

Nov 20, 2025

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5 min read

The costly glitch in the marketing formula

Sonia Thompson

Oct 23, 2025

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4 min read

The root cause of growth

Sonia Thompson

Oct 16, 2025

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4 min read

Moving beyond the band-aid

Sonia Thompson

Oct 9, 2025

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4 min read

The future is here -- and it speaks multiple languages

Sonia Thompson

Sep 25, 2025

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4 min read

The Market Changed. Brands Didn’t. Growth Slowed.

Sonia Thompson

Sep 11, 2025

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6 min read

Truth or Narrative? Why What We Believe Shapes Behavior—and Brands

Sonia Thompson

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